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阅读 5932 次 历史版本 2个 创建者:蓝点 (2010/7/27 23:52:31)  最新编辑:蓝点 (2010/7/28 0:21:47)
eBay
英文:ebay.com,EBAY,ebay
同义词条:ebay.com,电子湾,电子港湾
目录[ 隐藏 ]
 
eBay标识
eBay标识
 eBay(NASDAQ:EBAY,中文译:电子湾或电子港湾)是一个管理可让全球民众上网买/卖物品的线上拍卖/购物网站。1995年9月4日,皮耶欧米迪亚(Pierre Omidyar)创立Auctionweb网站,Auctionweb是eBay的前身。总部位于美国加利福尼亚州圣荷西。目前是全球最大的网络交易平台之一,为个人用户和企业用户提供国际化的网络交易平台。eBay.com 是一个基于互联网的社区,买家和卖家在一起浏览、买卖商品,eBay 交易平台完全自动化,按照类别提供拍卖服务,让卖家罗列出售的东西,买家对感兴趣的东西提出报价。超过九千五百万来自世界各个角落的eBay 会员,在这里形成了一个多元化的社区,他们买卖上亿种商品,从电器到电脑,到家居用品,到各种独一无二的收藏品。eBay 还有定价拍卖模式,买家和卖家按照卖家确立的固定价格进行交易。

  Omidyar第一件贩卖的物品是一只坏掉的激光指示器,以14.83美元成交。他惊讶地询问得标者:“您难道不知道这玩意坏了吗?”Omidyar接到了以下的回复信:“我是个专门收集坏掉的镭射指示器玩家。”(更常被传颂的故事则是一则1997年一位公关经理向媒体所杜撰的故事:eBay的创立是为了帮助Omidyar的未婚妻交换一些倍滋糖果(PEZ Candy)的玩具。该故事后来在2002年在亚当斯科汉(Adam Cohen)的书中揭露并经eBay官方确认。)

  杰夫·史科尔(Jeff Skoll)在1996年被聘雇为该公司首任总裁及全职员工。1997年9月该公司正式更名为ebay。起初该网站属于Omidyar的顾问公司Echo Bay Technology Group。Omidyar曾经尝试注册一个EchoBay.com的网址,却发现该网址已被 Echo Bay 矿业注册了,所以他将EchoBay.com改成他的第二备案:“Ebay.com”。

  eBay 在全球的服务站点包括在美国的主站点和在奥地利澳大利亚比利时巴西加拿大中国法国德国香港印度爱尔兰意大利韩国马来西亚墨西哥荷兰新西兰菲律宾波兰新加坡西班牙瑞典瑞士台湾英国阿根廷的26个全球站点。目前拥有4000 名员工,在英国、德国、韩国、澳大利亚、中国和日本等地都设有分公司。

eBay起源与历史


eBay总部
eBay总部
  eBay于1995年9月4日由Pierre Omidyar以Auctionweb的名称创立于加利福尼亚州圣荷西。

  杰夫史科尔(Jeff Skoll)在1996年被聘雇为该公司首任总裁及全职员工。1997年9月该公司正式更名为ebay。起初该网站属于Omidyar的顾问公司Echo Bay Technology Group。Omidyar曾经尝试注册一个EchoBay.com的网址,却发现该网址已被Echo Bay矿业注册了,所以他将EchoBay.com改成他的第二备案:Ebay.com

  eBay 一成立就开始盈利,从1998 年股票上市开始,eBay 股票一直是纳斯达克前十名之一,众多投资者都看好它的盈利模式。

  2002年3月 易趣与全球最大的拍卖网站eBay携手合作。 eBay向易趣投资3,000万美元,eBay和易趣强强联手,开始密切合作!

eBay网站首页首频截图(2010年7月)
eBay网站首页首频截图(2010年7月)
  eBay易趣是国内领先的在线交易网站。2004年9月17日,易趣与美国eBay顺利实现了平台对接。至此,eBay易趣的中国用户可以直接与eBay全球,包括三十多个国家和地区的1亿多用户进行网上交易,从而为中国的卖家提供了无限商机。

  锋众为eBay易趣网注册的名称实名为:“易趣”。

  2006年,eBay与TOM在线组建一家合资公司——TOM易趣,中国电子商务和移动商务也由此面临新的变局。

  合资公司中,eBay和TOM在线分别持股49%和51%。eBay投入4000万美元现金,TOM在线则投入2000万美元的财务支持,如经双方同意,两家公司还可以平等追加最高达1000万美元的投资。eBay将子公司易趣纳入到合资公司。

eBay物品与服务


  每天都有数以百万的家具、收藏品、电脑、车辆在eBay上被刊登、贩售、卖出。有些物品稀有且珍贵,然而大部分的物品可能只是个满布灰尘、看起来毫不起眼的小玩意。这些物品常被他人给忽略,但如果能在全球性的大市场贩售,那么其身价就有可能水涨船高。只要物品不违反法律或是在eBay的禁止贩售清单之内,即可以在eBay刊登贩售。服务及虚拟物品也在可贩售物品的范围之内。可以公允的说,eBay推翻了以往那种规模较小的跳蚤市场,将买家与卖家拉在一起,创造一个永不休息的市场。大型的跨国公司,像是IBM会利用eBay的固定价或竞价拍卖来销售他们的新产品或服务。数据库的区域搜寻使的运送更加迅捷或是便宜。软件工程师们借着加入eBay Developers Program,得以使用eBay API,创造许多与eBay相整合的软件。截至2005年6月,已经有超过15,000人加入这个计划,其中包含许多公司创造许多的软件使的eBay买家与卖家能够更方便。

  2004年6月,eBay的英国分站将烟酒类产品的刊登列为禁止项目。少数的例外是数量稀少的陈年酒。

  在eBay上也不时会有一些具争议性且违反道德标准的拍卖。1999年时,有位仁兄看中了庞大(但却违法)的器官移植市场,在eBay 刊登一则肾脏的拍卖,想借此获利。在某些场合,一些贩售人还是一个小镇的拍卖布告,都仅仅只是个笑话。只要eBay接获检举,这些拍卖布告就会立即被关闭。因为eBay 不允许任何违反其政策的拍卖项目。然而eBay也是一个无耻之徒可以任意刊登虚假拍卖布告的地方。因为这个缘故,对新手而言,如果没有详读一切讯息的话,很容易陷入被诈骗的陷阱。

  eBay在拉丁美洲的合作伙伴是MercadoLibre。

  eBay的主要竞争者是Amazon.com Marketplace和Yahoo拍卖。

eBay获利与交易


  eBay从以下项目获利:

   1. 向每笔拍卖收取刊登费(费用从0.25至80元美金不等)。
   2. 向每笔以成交的拍卖再收取一笔成交费(成交价的2~5%不等)。
   3. 由于eBay另外拥有PayPal,所以也从此处产生利益。

  该公司目前的经营策略在于增加使用eBay系统的跨国交易。eBay已经将领域延伸至包括中国及印度在内的国家。
  eBay扩张失败的国家和地区是中国、日本及台湾。雅虎在日本经营的拍卖业务在日本国内已占据领导地位,迫使eBay铩羽而归。而台湾的eBay亦敌不过雅虎奇摩拍卖网站的市占率,也以与PChome联名的名义间接退出台湾市场。eBay最初通过收购易趣的方式进入中国市场,但之后在与淘宝的竞争中落败,最终以与TOM合资成立“新易趣”的方式退出中国市场。

eBay的合并案


  1999年5月,eBay合并线上付款服务公司Billpoint。该公司于eBay购并PayPal后结束营业。
  1999年,eBay合并了Butterfield & Butterfield。该公司在2002年卖给了Bonhams。
  1999年,eBay以四千三百万元合并了Alando。该公司后被合并在eBay德国之下。
  2000年6月,eBay合并了Half.com,并将其整合在eBay市集中。
  2001年8月,eBay合并了Mercado Libre、Lokau及iBazar等三家拉丁美洲的拍卖网站。
  2002年2月,eBay以950万元购并台湾最大的拍卖网站ubid.com.tw(力传资讯),并改成台湾ebay。但数个月之后被并公司的高阶主管集体请辞。[1]
  2002年6月,eBay以价值15亿元的股票合并了PayPal。
  2003年7月11日,eBay以一亿五千万元现金合并了中国最大电子商务公司EachNet(中文名称:“易趣”),并推出联名拍卖网站“eBay易趣”。
  2004年6月22日,eBay以五千万元及额外的现金购并印度拍卖网站Baazee.com。
  2004年8月13日,eBay自一位前craigslist.org员工取得了该公司25%的股权。
  2004年9月,eBay将合并眼光摆到其在韩国的对手Internet Auction Co.(IAC),并以每股125000韩元(约合美金109元)的价格取得该公司近三百万的股权。
  2004年11月,eBay以二亿二千五百万欧元购并Marktplaats.nl。该公司借着专注在小型广告上因而取得在荷兰的八成市场,并成为eBay在荷兰的主要竞争者。
  2004年12月16日,eBay以三千万元现金和总值三亿八千五百万元的eBay股票购并Rent.com。
  2005年5月,eBay合并Gumtree。该公司是一家提供城市分类广告的网站。
  2005年6月,eBay以六亿三千五百万元购并Shopping.com。该公司是一家线上比价网站。
  2005年9月,eBay以二十六亿元现金及股票购并VoIP业者Skype。
  2006年6月5日,eBay与台湾PChome Online网络家庭宣布进行合作投资,双方将于2006年下半年推出联名拍卖网站。
  2006年9月6日,eBay与台湾PChome Online网络家庭宣布,将在2006年9月25日推出联名拍卖网站“露天拍卖”。
  2006年10月,eBay与台湾PChome Online网络家庭合资的“露天市集国际资讯股份有限公司”(PChome eBay Co., Ltd.)成立,台湾eBay并随之关闭。
    (以上币制如未注明者,皆以美金为单位)

  2006年12月,eBay宣布于中国Tom.com宣布成立合资公司,新的合资公司Tom.com占51%股份,eBay占49%,将继续易趣国内交易。另成立新公司CBT负责跨国交易部分的业务。

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