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阅读 5096 次 历史版本 2个 创建者:abc (2010/7/27 20:40:13)  最新编辑:蓝点 (2010/7/31 20:25:13)
Amazon
同义词条:亚马逊公司,Amazon.com,亚马逊,www.amazon.com
目录[ 隐藏 ]
 
亚马逊公司标识
亚马逊公司标识
 亚马逊公司(Amazon.com,简称亚马逊,NASDAQ:AMZN),是美国最大的一家网络电子商务公司,位于华盛顿州西雅图。是网络上最早开始经营电子商务的公司之一,在公司名下,也包括了Alexa Interneta9.com、和互联网电影数据库(Internet Movie Database,IMDB)三家子公司。

  亚马逊公司是在1995年7月16日由杰夫·贝佐斯(Jeff Bezos)成立的,一开始叫Cadabra。性质是基本的网路书店。然而具有远见的贝佐斯看到了网路的潜力和特色,当实体的大型书店提供20万本书时,网路书店能够提供比20万本书更多的选择给读者。因此贝佐斯将Cadabra以地球上孕育最多种生物亚马逊河重新取名,于1995年7月重新开张。该公司原于1994年在华盛顿州登记,1996年时改到德拉瓦州登记,并在1997年5月15日时股票上市。

  2009年1月15日由Verdict Research做的一项调查表明,亚马逊已经成为英国消费者最喜爱的影视零售商之一,位列第三。

概况


amazon.com网站首页首频截图(2010年7月)
amazon.com网站首页首频截图(2010年7月)
  亚马逊公司是在1995年7月16日由杰夫·贝佐斯(Jeff Bezos)成立的,一开始叫Cadabra.com。性质是基本的网络书店。然而具有远见的贝佐斯看到了网络的潜力和特色,当实体的大型书店提供20万本书时,网络书店能够提供比20万本书更多的选择给读者。因此贝佐斯将Cadabra.com以地球上孕育最多种生物的亚马逊河重新取名,于1995年7月重新开张。该公司原于1994年在华盛顿州登记,1996年时改到德拉瓦州登记,并在1997年5月15日时股票上市。代码是AMZN,一股为18美元(目前在股票分割之后,一股大约是50美元)。

  亚马逊公司的最初计划原本是在4到5年之后开始有营利,2000年的网络泡沫造成了亚马逊公司平稳成长的风格成为独树一帜的佳话,在1990年代有相当多网络公司快速成长,当时亚马逊公司的股东不停抱怨贝佐斯的经营策略太过保守和缓慢,而网络泡沫时候,那些快速成长的网络公司纷纷结束营业,只有亚马逊还有获利,2002年的第四季,亚马逊的纯利约有500万美金。2004 年则成长到3亿多美金。

  1999年贝佐斯因经营策略得宜、成为了时代杂志的年度人物。

  今日亚马逊公司正朝着多元化的产品销售发展,贩卖的产品从音乐零售CD,录像带和DVD,软件,家电,厨房项目,工具,草坪和庭院项目,玩具,服装,体育用品,鲜美食品,首饰,手表,健康和个人关心项目,美容品,乐器等等应有尽有。在2004年1月,亚马逊更推出总统候选人特别活动,鼓励顾客捐赠从5到200美元给他们心目中理想的美国总统候选人,做为竞选活动经费。2009年底,卓越亚马逊遭遇“25元事件”,引发信任危机。  

商业收购


  1998年,亚马逊收购了IMDb.com。
  1999年6月,亚马逊收购了Alexa。
  2003年,亚马逊收购了其在线音乐商店的竞争对手CD Now。
  2004年,亚马逊收购了中国的卓越网。 

  2008年8月26日,在线图书销售商亚马逊宣布,收购西雅图新兴企业Tastemakers旗下的Shelfari网站,公司并没有透露此次收购的价格。之前,亚马逊已经对该网站进行了投资,该网站可以让用户在线整理图书,创建虚拟书架,与其他读者分享推荐书目。Shelfari在8月初收购了另外一家在线公司的股份,收购Shelfari后,将有助于亚马逊把创建社区工具添加到其Kindle电子图书商店中,促进图书销售。

  2009年,亚马逊收购了线上鞋子零售商内华达州公司Zappos,交易的总规模达到了近9亿美元,在亚马逊的历史上,这已经是规模最大的一笔收购交易了。

事件


  2010年6月29日,太平洋时间中午12点47分,亚马逊发布公告称,该公司遭遇技术问题并由此影响亚马逊网站的订单下达。该公告称:“我们正在努力解决这一问题并且将在服务恢复前持续就相关情况进行更新。”截至太平洋时间当天下午6点,亚马逊网站的运营恢复正常。

  自公司成立并投入运营以来,亚马逊一直以其网站技术的稳定性而备受好评,因此这类技术问题在该公司的历史上十分少见。亚马逊的网站上一次出现技术问题还要追溯到2008年6月份,当时也导致了其运营中断数小时。 亚马逊2009年收入约为270亿美元左右,按此计算,如果该网站宕机,那么其平均每分钟将面临5.14万美元的损失。按服务中断三小时来算的话,损失将在900万美元以上。

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